Gamification is The Future

Google Maps Applies Gamification by Using Easter Eggs We all love surprises, don’t we? Well, at least the pleasant ones; the ones that bring a smile to our faces and relieve us momentarily from the monotony of our daily lives. In the marketing or business parlance, such surprises are often referred to as “Easter Eggs”. Easter Eggs are pleasant little surprises discreetly put into the product or service offered by marketers to surprise their customers. In the online context, they are hidden gems, features, or moments of surprise buried within the software and throughout the internet. They're designed to catch you off guard and make you smile, that is, if you can find them. They may or may not offer functional utility, but they are believed to enhance the perceived value of the brand in the minds of the customers.   Easter eggs are game elements that are fun to build and fun to find because they reward users that care enough to find and get excited about them. They create this...

Google Stadia – The New Game Changer? In March 2019, Google formally announced Stadia during Google's keynote address at the 2019 Game Developers  Conference in  San Francisco.   Google’s Stadia is a cloud gaming service that is capable of streaming video games in 4K resolution and will be accessible through the company's Google Chrome web browser. It is essentially a cloud-based platform that streams games from a remote data center to nearly any device that can run Chrome, is designed to work on laptops, phones, tablets, PCs, Macs, Chromebooks, and TVs with Chromecast.   The Concept and Features: From a technological perspective it's an impressive concept. The USP of the service lies in the fact that it eliminates the need for heavy gaming or computing hardware to run these games from a user’s perspective. All the heavy and intense graphics processing is outsourced to off-site hardware, requiring users to only have a strong internet connection. Google ...