Google Crowdsource – Gamifiying Online Information Crowdsourcing

Google Crowdsource – Gamifiying Online Information Crowdsourcing The term crowdsourcing refers to a method of actionable community engagement that seeks to harness the collective wisdom, knowledge, contributions, and capabilities of large groups of people in society. Crowdsourcing has been used by companies and organisations to solicit, improve, and address complex virtual and real-world challenges. This has helped to develop innovation and foster creativity while building on an ever-expanding, accurate and credible knowledge base. Crowdsourcing has been proven to help solve complex multi-layered problems within short spans of time. According to gamification expert, Yu Kai Chou, “Crowdsourcing utilizes several core behavioral drives that compel users to collectively work together to solve problems (sometimes by breaking them into tedious, and manageable tasks). “ An example of this could be the massive online encyclopedia, Wikipedia. It utilizes gamification princip...